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Adage and Telenor Connexion in sustainable cooperation with Svensk Glasåtervinning

Press release   •   Oct 24, 2016 13:00 UTC

Mounting of transponders on glass recycling containers in Sweden.

A new smart recycling system for containers provides information in real-time, optimizes the collection routes, reduces costs, and increases sustainability.

Svensk Glasåtervinning (Swedish Glass Recycling) is the best in the world when it comes to recycling glass. The company recycles over 90 percent of all glass packaging in Sweden. To become even more efficient and environmentally friendly the company is now investing in a new smart recycling system. The connected solution is designed by Adage, a provider of smart RFID solutions, in cooperation with Telenor Connexion, a leading provider of IoT solutions.

The glass recycling containers, which are located throughout Sweden, have previously either been emptied too often, with negative consequences for the environment and the economy or too often at the risk of littering and with public complaints as a result.  The new Smart Recycling solution, which is a cloud-based system for measuring the volume of recyclable containers, makes it possible for entrepreneurs to abandon static collection schedules and to instead optimize the collection routes. Besides large financial savings, the solution also contributes to environmental savings in terms of reduced CO2 emissions.

Real-time data is used to plan and optimize emptying

The Smart Recycling solution consists of a transponder and gauges attached to the lid of the recycling containers and uses ultrasound to measure the level in the container twice daily. The information is sent via the mobile network to servers in the cloud, where data is reported and then made available for the contractors in charge of emptying. In this manner, the emptying of containers is planned and optimized in real time.

“The Smart Recycling solution fits perfectly into Svensk Glasåtervinning’s approach. The solution will greatly benefit our contractors, who will be able to optimize their collection of containers and thereby be more cost effective while contributing to a more sustainable society”, says Peter Trimmel, Purchasing and Marketing Director at Svensk Glasåtervinning.

“We are very excited about the agreement with Svensk Glasåtervinning, which we won in a large international competition. This cooperation will not only contribute to our future development but will also allow us to adress other local and international customers”, says Anders Hermansson, CEO of Adage.

“The Smart Recycling solution is a good example of how new connected technology really has the opportunity to make a difference and contribute to a sustainable society. Svensk Glasåtervinning, and other companies in the forefront who understand the value of the Internet of Things, will be able to gain competitive advantages through the use of this technology”, says Mats Lundquist, CEO, Telenor Connexion.

In total, more than 6,000 containers will be connected. Deliveries began in June 2016 and by year end about 1,200 containers will be connected. This makes it one of the largest IoT/M2M projects in Sweden at the moment.

For more information, please contact:

Peter Trimmel, Purchasing and Marketing Director, Svensk Glasåtervinning +46 70 527 6099

Anders Hermanson, CEO, Adage +46 70-266 96 36

Kristina Grandin,PR and Communications, Telenor Connexion, +46 734 25 26 21

About Svensk Glasåtervinning (Swedish Glass Recycling)

Svensk Glasåtervinning was founded in 1986. In 1994 the Swedish parliament enacted a law on producer responsibility for packaging. The company has since been commissioned to handle the recycling of discarded glass containers. Almost two thirds of all submitted glass goes to Svensk Glasåtervinning for the production of bottles and cans. Other refined products are glass wool and foam glass. Svensk Glasåtervinning is today the world leader in glass recycling with a recycling rate of over 90%.

About Adage

Adage was established in 2007 and works with smart RFID solutions. Smart Recycling, which is Adage latest product was recently launched in the Swedish market. Smart Recycling has been well received in the market and Adage has plans to expand both in Sweden and internationally. Adage is owned by Electrotech and BnearIT.

About Telenor Connexion

Telenor Connexion designs and operates IoT solutions. Building on more than 15 years of experience, a strong solutions portfolio and a collaborative approach, Telenor Connexion makes it easy to realize the value of connected services. Together with customers such as Volvo, Nissan, Scania, Hitachi, Verisure Securitas Direct and Telcare, the company has designed smart and innovative IoT solutions deployed across the globe.
Telenor Connexion supports its customers throughout the entire product lifecycle - from solution design to operations and future development. By partnering with Telenor Connexion customers are ensured a reliable and secure end-to-end solution that can evolve over time.
Headquarters and tech centre are located in Sweden and the company has regional offices in UK, Germany, US and Japan. Telenor Connexion is wholly owned by Telenor Group, one of the world’s major mobile operators. For more information please visit

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